Lucid Motors User Interface Explainer

KEYWORDS: USER EXPERIENCE, INTERFACE DESIGN, UI ANIMATION, BRANDING

PROJECT TIMELINE

5 WEEKS

TECHNOLOGY USED

  • Cinema 4d
  • Redshift
  • Adobe After Effects
  • Figma

iBelieveinSwordfish created this video for Lucid Motors to help users learn how to use the Highway Assist feature of their car. I was part of the three person team who created this video based on real in-car features.

UI ANIMATION

We incorporated the UI motion as it is portrayed in the vehicle and added on-brand highlights to help explain the features. I was responsible for all UI animation done which was done in After Effects based on assets developed in Figma.

3D ANIMATION

To help users understand the context, we also created 3D scenarios to illustrate how the features would be used on the road. I was responsible for animating and rendering two of the 3D pieces which needed to sync with the UI animation.